Jenny Craig
Creative leadership supporting integrated marketing, digital experiences, and performance-driven campaigns for one of the most recognized wellness brands in the industry. My work focused on building cohesive customer experiences across e-commerce, retail, CRM, and campaign channels while balancing brand storytelling with measurable business goals.
Overview
Creative leadership supporting integrated marketing, digital experiences, and performance-driven campaigns for one of the most recognized wellness brands in the industry. My work focused on building cohesive customer experiences across e-commerce, retail, CRM, and campaign channels while balancing brand storytelling with measurable business goals.
What I Worked On
Integrated marketing campaigns
Digital and e-commerce creative
Email and CRM campaigns
Retail and in-center marketing materials
Paid social and digital advertising
Product and promotional launches
Brand consistency across customer touchpoints
Hands-on design and creative direction managing food, lifestyle and social content.
Cross-functional collaboration with marketing and e-commerce teams
