Solaray

At Solaray, I led creative across a wide range of channels during a major period of brand growth and transformation. I worked closely with marketing, e-commerce, and executive teams to modernize the brand across DTC, retail, Amazon, packaging, and campaign creative while building systems that made the creative process faster, more consistent, and easier to scale. A big part of my role was balancing brand storytelling with performance marketing, making sure the work not only looked strong but also supported business goals. I also focused heavily on team development, workflow improvements, and building a more connected creative organization that could support multiple wellness brands at scale.

What I Worked On

  • Partnered with a top tier agency and led creative development for the “Food Is Not Enough” campaign

  • Directed and executed across digital, retail, Amazon, social, email, out-of-home, CTV and event channels

  • Partnered cross-functionally to align creative with brand and business goals

  • Built scalable creative systems to support high-volume campaign production

  • Maintained creative consistency across all customer touchpoints

Food Is Not Enough Campaign

The “Food Is Not Enough” campaign for Solaray was built around the idea that modern lifestyles make it difficult to get all the nutrients we need from food alone. The campaign repositioned supplementation as an accessible, everyday part of wellness through clear, consumer-friendly messaging across digital, retail, Amazon, social, and email channels. I helped lead the creative development and cross-functional execution, ensuring the campaign stayed consistent, scalable, and performance-driven across every touchpoint.

What I Worked On

  • Led and executed creative development for new product launches across wellness categories

  • Directed packaging, campaign, retail, and digital creative from concept through launch

  • Partnered with brand and e-commerce teams to align creative with launch strategy

  • Developed scalable launch systems to support speed, consistency, and cross-channel execution

  • Supported launches across DTC, Amazon, retail, social, email, and in-store channels

Product Launches

I support product launches through both creative leadership and hands-on design execution. I lead the creative process from early strategy through final rollout while also actively designing campaign assets, digital experiences, and launch creative across multiple channels. I work closely with marketing, product, and e-commerce teams to translate product positioning into clear, compelling creative that performs across retail, Amazon, social, email, and DTC platforms. My role combines big-picture creative direction with day-to-day execution, helping teams move quickly while maintaining strong brand consistency and high creative standards across every launch.

Additional Support

In addition to campaign and product launch work, I supported a wide range of ongoing creative initiatives across the Solaray brand. This included retail and trade support, Amazon optimization, event and experiential creative, in-store materials, seasonal campaigns, packaging updates, and content production across digital channels. I worked closely with cross-functional teams to keep creative aligned, scalable, and responsive to evolving business needs while also contributing hands-on design support across high-priority projects and fast-moving initiatives.